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Research on the Innovation Mode of Modern Enterprise Economic Management under the New Media Background

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DOI: 10.23977/IEMESSC2023.011


Mingyue Tang, Chengmiao Xu

Corresponding Author

Mingyue Tang


With the rapid growth of social economy and the continuous progress of science and technology, the world economy has gradually stepped into a new era. Management is the core part of the business process. With the continuous development and improvement of the current market economy, enterprises are also facing more and more new opportunities and challenges. At the same time, under the background of the continuous reform of the market economic system, enterprises are facing great pressure of market competition in the stage of operation and development. The impact of new media development on enterprises is multifaceted, so managers need to analyze from different angles and aspects if they want to innovate in economic management. Starting from the present situation, this paper analyzes the economic management situation of enterprises under the background of new media, then discusses the specific problems exposed in the present situation, and finally puts forward targeted innovative schemes according to the problems. Under the background of social market economy, in the modern market competition, only by paying attention to innovation and technological innovation can we better adapt to the environment, so that enterprises can get sustainable development.


New media, Social economy, Enterprise management

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