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Research on the Teaching Mode of E-Commerce Operation Based on Taobao Platform in the Big Data Environment

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DOI: 10.23977/IMERC2023.005


Zhujian Liu

Corresponding Author

Zhujian Liu


In the big data environment, the E-commerce Operation of vocational colleges is particularly important and critical. E-commerce Operation is a teaching subject formed with the development of big data environment in recent years, mainly to adapt to the progress of the times and cultivate digital talents. However, the current teaching of E-commerce Operation in higher vocational colleges does not match the actual progress of e-commerce industry, and there are many problems and deficiencies. This paper analyzes the problems existing in the current teaching of E-Commerce Operation, and innovates the teaching mode. This teaching mode closely follows the workflow of Taobao platform, which is of great significance for enriching the teaching content and promoting the progress of students.


Big data, Taobao platform, Teaching model

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