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Research on the Influencing Factors of County-Level Convergence Media Center Construction Based on Grounded Theory

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DOI: 10.23977/SMEHR2023.011


Neisheng Zeng

Corresponding Author

Neisheng Zeng


The construction of County-level convergence media centers is an important strategic measure to promote the modernization of the national governance system and governance capacity. It is of irreplaceable significance for consolidating grassroots political power, consolidating grassroots ideological consensus, deepening the rural revitalization strategy, and promoting the early realization of the goal of building a socialist modern and powerful country. Based on existing research, this article uses the qualitative research method of grounded theory to analyze the important influencing factors in the development process of County-level convergence media centers, and finds that six main categories such as “regional differences” and “horizontal competition” have a significant impact on the development and construction of County-level convergence media centers. The construction of this model helps to promote the transformation of research on the construction of County-level convergence media centers from early normative research to quantifiable empirical research paradigms, and provides effective research support for the implementation of relevant construction decisions and the theoretical and practical interaction of in-depth integration of media.


County level convergence media center, Influence factor, Model building, Grounded theory

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