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Research on the Development Trend of Museum Cultural Creative Industry Chain Based on Big Data Analysis

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DOI: 10.23977/SMEHR2023.019


Yang Zhang

Corresponding Author

Yang Zhang


Under the background of big data, some museums have developed and designed CCP(cultural and creative products) with the support of big data technology, and then sold them in the form of e-commerce, which has brought new opportunities to the development of CCP industry. The museum is the cultural witness of the whole city, and it is also the cultural successor of the city. Therefore, shouldering the mission of cultural inheritance, museums should also constantly spread the history and culture to the outside world, and the design of CCP must be combined with urban cultural history and dig deep into cultural symbols. Firstly, this paper analyzes the media attributes of museum CCP. Secondly, based on big data, it focuses on the development trend of museum cultural and creative industrial chain, analyzes the causes of its problems and puts forward the design strategies of museum CCP in combination with market conditions, aiming at providing theoretical guidance and ideas for building museum cultural and creative ecological industrial chain.


Big data, Museums, Cultural and creative products, Industrial chain

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