Author(s)

Ru Ji

Corresponding Author

Ru Ji

ABSTRACT

As China's intangible cultural heritage, the continuous progress of human civilization and the rapid development of social productivity have caused the space for the development of “mud gugu” to fade from people's attention. Therefore, if we want to realize its permanent protection and inheritance, we need to use digital technology, develop IP derivative products and joint university education platform to realize the real sense of “living” inheritance of Joon County Mud Gu.

KEYWORDS

Intangible cultural heritage inheritance, Joon county mud goo, “living” inheritance