Author(s)

Shikui Zhuang

Corresponding Author

Shikui Zhuang

ABSTRACT

The trend of economic globalization is becoming increasingly fierce, which also means that the connections between various countries are becoming increasingly close. For each country, backward economic development not only has a negative impact on its long-term development, but also hinders the rapid development of the global economy. This article attempts to further explore the development trends of marketing. In the modern era of knowledge economy, there is an increase in knowledge-based marketing personnel, and production and operation no longer rely on large-scale and centralized management to improve their level. Knowledge workers need to communicate more with corporate leaders, transforming the traditional command based marketing management model into a two-way communication model. Enterprises must make good use of the "double-edged sword" of economic globalization, effectively seize opportunities and meet challenges, find the combination of information technology and marketing in the process of innovating marketing models, and continuously optimize and improve the marketing system with the help of information technology, in order to improve the modernization level of China's economic development.

KEYWORDS

Marketing; Development status; Development Trends