Education, Science, Technology, Innovation and Life
Open Access
Sign In

Analysis of Influencing Factors of Migratory Tourists Behavior in Sanya

Download as PDF

DOI: 10.23977/eamss.2018.013


Gong Huiqin

Corresponding Author

Gong Huiqin


In recent years, "migratory bird" tourism has developed rapidly, especially in coastal coastal resorts. It is also favored by people. As one of the famous coastal tourist cities in China, Sanya has become the main destination for many elderly migratory tourists. However, as the tourism of elderly migratory tourists in China is at a preliminary stage of development, the development policy for the elderly of migratory tourists is not perfect. Therefore, this paper takes the elderly migratory tourists in Sanya as an example to analyze the current and objective factors affecting the decision-making behaviors and consumption behaviors of migratory tourists. It finds out the current problems in the Sanya tourism market and provides advice for Sanya tourism companies to develop “migratory bird” tourism products and develop targeted marketing strategies.


"Migratory Bird" Tourism, Influencing Factors, Tourist Behavior Characteristics

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.