Author(s)

Yiyang Gao ¹

Affiliation(s)

¹ School of Design, East China Normal University, Shanghai, 200062, China

Corresponding Author

Yiyang Gao

ABSTRACT

To enrich the cultural and tourism industry, promoting in-depth innovation and integration of culture and tourism has led to the developing of a series of cultural and creative tourism products with cultural connotations and visual impact. These products aim to attract more consumers to engage in interactive experiences by closely integrating the tourism, cultural and creative industries. Cultural and creative industries produce cultural and tourism integration products. These products' design and development strategy should focus on consumer participatory design. This approach has gained attention in the industry. The market is mainly composed of Generation Z, who are young consumers. Many traditional cultural brands have started considering this generation's consumption needs and behavioral characteristics. They have adjusted their product design, development, and marketing strategies to meet these needs. The cultural and creative product output has also adapted to the market changes and met consumers' needs through continuous innovation. Therefore, when faced with changing aesthetic requirements, the design of cultural and creative products should emphasize their cultural connotation and heritage and focus on product quality and consumers' emotional experience.

KEYWORDS

Generation Z consumers; Cultural and creative products; Participatory design; Product development strategy

CITE THIS PAPER

Yiyang Gao, Development Strategy of Cultural and Creative Product Design for Generation Z Consumers Based on the Design Participatory Design Philosophy. Tourism Management and Technology Economy (2024) Vol. 7: 1-7. DOI: http://dx.doi.org/10.23977/tmte.2024.070101.

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