Author(s)

Na Zhao ¹

Affiliation(s)

¹ Ulanqab Vocational College, Ulanqab City, Inner Mongolia Autonomous Region, China

Corresponding Author

Na Zhao

ABSTRACT

Amidst the intensification of global environmental issues and the heightened ecological awareness among consumers, ecotourism has progressively emerged as a significant trend within the world's tourism industry. Against this backdrop, the management of tourism enterprises is confronted with unprecedented challenges and opportunities. The imperative to balance the pursuit of economic benefits with the sustainability of the ecological environment constitutes a pressing issue that the industry urgently needs to address. This article aims to examine how tourism businesses can establish innovative management models under the guidance of ecotourism management philosophies—not only is this of great importance to the green development of the tourism sector, but it also actively contributes to the promotion of ecological civilization construction. By delineating the fundamental principles and management objectives of ecotourism, this article intends to offer tourism enterprises a comprehensive and innovative set of management strategies to meet the growing demands of the ecotourism market.

KEYWORDS

Ecotourism management, Tourism enterprises, New models of management

CITE THIS PAPER

Na Zhao, Research on the New Model of Tourism Enterprise Management under the Concept of Ecotourism Management. Tourism Management and Technology Economy (2024) Vol. 7: 8-15. DOI: http://dx.doi.org/10.23977/tmte.2024.070102.

REFERENCES

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[2] Cvetković M, Brankov J, Ćurčić N, et al. Protected Natural Areas and Ecotourism—Priority Strategies for Future Development in Selected Serbian Case Studies [J].Sustainability, 2023, 15(21):108-112.
[3] Jiang X .Research on new ecotourism management impact factor modeling based on economic fluctuation prediction [J].Tourism Management and Technology Economy, 2023, 6(4):177-182.
[4] Abtahee M,Islam A A,Haque N M, et al.Mapping Ecotourism Potential in Bangladesh: The Integration of an Analytical Hierarchy Algorithm and Geospatial Data[J].Sustainability, 2023,15(15):367-374.
[5] Inden J, Kaber Y,Pakage S, et al.The Development Model of Ecotourism Management in Gunung Botak, the South of Manokwari Regency, West Papua Province, Indonesia[J].Asian Journal of Advanced Research and Reports, 2023, 17(9): 38-44.

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