Author(s)

Wu Miaohao ¹

Affiliation(s)

¹ China Jiliang University, Hangzhou, China

Corresponding Author

Wu Miaohao

ABSTRACT

With the development of mobile Internet and social media, government microblog, as a product of the new media era, is an important platform for the dissemination and construction of urban image by virtue of its huge traffic base. The author uses content analysis method, case analysis method and other methods to analyze the problems existing in the process of constructing and disseminating Taizhou city image in Taizhou city government microblog '@ Taizhou release', and puts forward corresponding strategies to improve the construction and dissemination of Taizhou city image.

KEYWORDS

City image, government microblog, construction

CITE THIS PAPER

Wu Miaohao, Research on the Communication Strategy of Taizhou City Image Government Microblog—Taking '@Taizhou Release' as an Example. Social Security and Administration Management (2024) Vol. 5: 17-23. DOI: http://dx.doi.org/10.23977/socsam.2024.050103.

REFERENCES

[1] Kevin. Lynch. The city image [M].Translated by Fang Yiping. Beijing: Huaxia Publishing House 2001. 
[2] Juyi. Basic Concepts and Feelings of City Image [J]. PR World, 1997 (01): 16-17. 
[3] Liu Weidong. Urban Image Engineering [J].Urban Planning, 2003 (4): 23.

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