Author(s)

Chenyi Zhu ¹, Nannan Zhang ¹, Peiyu Zhao ¹

Affiliation(s)

¹ School of Business, Guilin University of Electronic and Technology, Guilin, Guangxi, 541004, China

Corresponding Author

Peiyu Zhao

ABSTRACT

The main question of this paper is to investigate how an upstream supplier shares his private information about product quality in a two-stage supply chain considering informed consumers. In order to capture the strategic role of CSR behaviors in product information signaling, this paper constructs a signaling model and totally characterize all the separating equilibriums. The results reveal motivation for quality-disclosing of CSR strategy under the condition of informed consumers. Managerial insights are also discussed.

KEYWORDS

Product quality, information sharing, supply chain, signaling model

CITE THIS PAPER

Chenyi Zhu, Nannan Zhang, Peiyu Zhao, Product Quality Information Disclosure in a Two-Stage Supply Chain Considering Imformed Consumers. Tourism Management and Technology Economy (2024) Vol. 7: 56-62. DOI: http://dx.doi.org/10.23977/tmte.2024.070108.

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