Author(s)

Xin Liu ¹

Affiliation(s)

¹ Jingdezhen Ceramic University, Jingdezhen, Jiangxi, 333403, China

Corresponding Author

Xin Liu

ABSTRACT

With the development of integrated media technology, the international communication of ceramic culture is facing unprecedented opportunities and challenges, such as the coexistence of diverse forms of ceramic culture communication and information overload problem in ceramic culture communication. As a long-standing cultural form, ceramic culture has gained widespread attention and unique cultural value worldwide. This paper focuses on the international communication of ceramic culture in the context of integrated media, aiming to explore how to effectively utilize integrated media technology to enhance the international communication effect of ceramic culture, cultural exchange and mutual understanding. This paper utilizes the theory of integrated media to explore strategies for international communication of ceramic culture in the era of integrated media. Based on the specific integrated media communication practices of Jingdezhen Integrated Media Center, Jingdezhen International Communication Center, and IJDZ English website, the paper analyzes the following three aspects: multimedia integrated communication, cross-cultural content planning, and enhanced interactivity.

KEYWORDS

Ceramic Culture, Integrated Media, International Communication

CITE THIS PAPER

Xin Liu, Research on International Communication of Ceramic Culture with Integrated Media. Media and Communication Research (2024) Vol. 5: 145-151. DOI: http://dx.doi.org/10.23977/mediacr.2024.050123.

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