Author(s)

Weiwei Suo ¹

Affiliation(s)

¹ School of English Language and Culture, Xi'an Fanyi University, Xi'an, Shaanxi, China

Corresponding Author

Weiwei Suo

ABSTRACT

The aim of this study is to delve into the intricacies of localization strategies employed in the translation of English tourism texts. Through a comprehensive examination of the distinctive features of English tourism texts and the pivotal role of translation within this domain, this paper meticulously scrutinizes the application of localization strategies in tourism text translation. Drawing insights from practical cases, the analysis underscores the profound impact of localization strategies on enhancing translation quality and enriching the tourist experience. Furthermore, this study identifies various facets of localization strategies, including linguistic adaptation, cultural nuances, and socio-economic considerations, elucidating their pivotal role in bridging linguistic and cultural gaps. The findings underscore the paramount importance of employing localization strategies in tourism text translation, offering invaluable insights for translators and stakeholders alike to optimize communication effectiveness and foster cross-cultural understanding in the tourism sector. This research contributes significantly to the growing body of knowledge in translation studies and tourism management, providing a robust framework for future research and practical applications in the field.

KEYWORDS

Tourism text translation; Localization strategy; Cultural differences; Language habits; Practical cases

CITE THIS PAPER

Weiwei Suo, Localization Strategies of English Tourism Text Translation. Lecture Notes on Language and Literature (2024) Vol. 7: 115-120. DOI: http://dx.doi.org/10.23977/langl.2024.070220.

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