Author(s)

Jia Du ¹

Affiliation(s)

¹ School of Environmental Arts, Shaanxi Vocational and Technical College, Xi'an, Shaanxi, China

Corresponding Author

Jia Du

ABSTRACT

This paper aims to explore the artistic design and application of cultural and creative products, and take the traditional pattern design of the Chinese zodiac as an example to analyze its value and influence in the cultural and creative industry. Through the artistic characteristics and cultural connotation of the traditional patterns of the Chinese zodiac, its profound historical background and unique aesthetic value are revealed. At the same time, combining with the concept and method of cultural and creative product design, this paper discusses how to skillfully integrate the traditional patterns of the Chinese zodiac into the modern product design to realize the inheritance and innovation of traditional culture. The paper first introduces the origin, evolution and artistic characteristics of the traditional pattern of the Chinese zodiac, and expounds its important position in the national culture. This paper analyzes the concept, principles and innovative strategies of cultural and creative product design, and provides theoretical support for the application of traditional zodiac patterns in cultural and creative products.

KEYWORDS

Cultural creative products; art design; application; zodiac; traditional pattern; cultural inheritance; innovation strategy

CITE THIS PAPER

Jia Du, Exploring the Artistic Design and Application of Cultural and Creative Products—Taking the Traditional Pattern Design of Chinese Zodiac as an Example. Art and Performance Letters (2024) Vol. 5: 140-149. DOI: http://dx.doi.org/10.23977/artpl.2024.050119.

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