Author(s)

Ding Zhaoyong ¹

Affiliation(s)

¹ Shandong Transportation Vocational College, Weifang, Shandong, China

Corresponding Author

Ding Zhaoyong

ABSTRACT

In the era of omnimedia, enhancing the dissemination and influence of cultural tourism brands has become crucial for the development of the industry. This paper takes the cultural tourism brand of "Mount Tai, China - Peace and Prosperity for the Country and the People" as the research object, deeply analyzes its dissemination status, challenges, and effective paths to enhance influence in the context of omnimedia. Through strategies such as integrating dissemination resources, exploring cultural connotations, and strengthening brand interaction, combined with real cases, this paper explores the innovative development path of the Mount Tai cultural tourism brand in the omnimedia era. It aims to provide a new research perspective for the academic community and offer beneficial references and inspirations for practitioners in the cultural tourism industry.

KEYWORDS

Omnimedia; cultural tourism brand; Mount Tai, China; brand influence; dissemination path

CITE THIS PAPER

Ding Zhaoyong, Research on the Enhancement and Dissemination Path of the Cultural Tourism Brand Influence of "Mount Tai, China—Peace and Prosperity for the Country and the People". Media and Communication Research (2024) Vol. 5: 197-200. DOI: http://dx.doi.org/10.23977/mediacr.2024.050130.

REFERENCES

[1] Zhang Wei, Wang Xiaodong. (2021).Study on the Construction and Communication Strategy of Taishan Cultural Tourism Brand. Tourism Forum, 14 (1), 56-63. 
[2] Li Hua. (2020). Analysis of the transmission path of Taishan culture based on new media. News lovers, (7), 82-85. 
[3] Liu Qiang. (2019) Interactive research on regional culture and tourism brand building-Taking Taishan as an example. Regional research and development, 38 (6), 102-106. 
[4] Zhao Lijuan, Yang Yang. (2022). 'Internet +' Era Taishan Tourism Brand Marketing Strategy Research. Commercial Economic Research, (5), 176-179.

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Information and Knowledge Management
  
  
• Military and Armament Science
  
  
• Journal of Human Movement Science
  
  
• Art and Performance Letters
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Journal of Sociology and Ethnology
  
  
• Advances in Broadcasting