Author(s)

Dian Zhang ¹, Guohua Zou ¹, Shihang Qin ¹, Hengnan Chen ¹

Affiliation(s)

¹ Zhongkai University of Agriculture and Engineering, Guangzhou, Guangdong, 510225, China

Corresponding Author

Dian Zhang

ABSTRACT

The rural professional manager system in Zhejiang Province is an innovative model of rural revitalization and governance implemented in select areas. This pioneering approach involves the appointment of a specialized "economic village official" who formulates a development plan of exclusive economic based on the village's actual development situation, agricultural industry, and other relevant factors. With the core concept of assigning professional tasks to capable individuals, this system injects new vitality into rural development under the premise of revitalizing rural areas, thereby introducing "rural professional managers". The rural professional manager is an exploration on the road of rural revitalization everywhere, especially in the coastal areas. It plays a huge role in the development of the countryside, constantly "energizing" the local economy, maximizing the value of the advantages of the countryside, and bringing great influence and change to the development of the countryside and the economic income of the rural people. After the Fifth Plenary Session of the 19th Central Committee of the Communist Party of China, Zhejiang Province emerged as the nation's pioneering "demonstration zone for high-quality development and common prosperity construction". Its objective is to explore strategies for bolstering rural strength, enhancing rural aesthetics, and fostering agricultural prosperity through rural revitalization efforts, thereby narrowing the urban-rural income gap. Consequently, Zhejiang Province initiated a groundbreaking initiative by introducing professional managers. In 2019, Zhejiang Yuhang issued a recruitment announcement seeking professional managers specifically for rural areas. The introduction of these professionals has facilitated rapid economic growth in Zhejiang's countryside, substantial advancements in agricultural production levels, and progressive transformation of rural industries into large-scale operations characterized by efficiency, standardization, and branding-all contributing significantly to promoting rural revitalization. This paper provides an empirical assessment of the implementation and impact of the professional manager system in rural areas of Zhejiang Province, using pilot cases for in-depth analysis.

KEYWORDS

Zhejiang Province; Rural Professional Manager; System Practice; Effect Evaluation

CITE THIS PAPER

Dian Zhang, Guohua Zou, Shihang Qin, Hengnan Chen, Practice and Effectiveness Evaluation of Rural Professional Manager System in Zhejiang Province: A Deep Cases Analysis. Agricultural & Forestry Economics and Management (2024) Vol. 7: 76-81. DOI: http://dx.doi.org/10.23977/agrfem.2024.070111.

REFERENCES

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[3] Lin Z X. Explore the implementation of a rural professional manager model [N]. Zhongguo Zuzhi Renshi Bao, 2022-04-18(003). 
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