Author(s)

Yang Qian ¹

Affiliation(s)

¹ Guangxi University, Nanning, Guangxi, China

Corresponding Author

Yang Qian

ABSTRACT

In recent years, with the rapid development of the Internet in China, consumers understand more and more commodity channels, and how to stand out in a wide range of Internet information has become a problem that every enterprise needs to consider. At present, there is no fixed online marketing model, so companies need to not only pay attention to the quality of their products, but also need to find ways to let consumers see. In our analysis of Red Star Erk and honeysuckle, we found that consumers were more likely to be attracted to quality, innovative, and emotionally related content. In the next few years, network marketing will be professional and intelligent, e-commerce will become the mainstream, reduce transaction costs, improve the government's investment in e-commerce, promote the development of Internet technology, and become the leading role in the future. That is why it is important for companies to provide thoughtful and insightful information to consumers through online marketing.

KEYWORDS

Online marketing; Internet; quality information; marketing environment; marketing model

CITE THIS PAPER

Yang Qian, Research on Network Marketing Strategy—Based on Case Studies of Hongxing Erke, Misue Ice City and White Elephant Instant Noodles. Information Systems and Economics (2024) Vol. 5: 106-115. DOI: http://dx.doi.org/10.23977/infse.2024.050215.

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