Author(s)

Bingjie Li ¹

Affiliation(s)

¹ School of Marxism, Guangxi Normal University, Guilin, Guangxi, China

Corresponding Author

Bingjie Li

ABSTRACT

Network culture consumerism is a new form of consumerism extended to the network field. It has the characteristics of speedy diffusion, invisible consumption, and symbolic consumption products, and has a negative impact on college students' firm cultural self-confidence, which is manifested in lowering the aesthetic interest of college students, shaking the cultural and emotional identity of college students, and weakening the strength of college students' cultural practice. Based on this, it is necessary to purify the cyberspace, create a benign campus cultural atmosphere, strengthen students' awareness of cultural inheritance, improve students' cultural theoretical literacy, enhance students' cultural emotional identity, and improve students' cultural practice.

KEYWORDS

Internet culture consumerism; College students; Cultural confidence; Countermeasure

CITE THIS PAPER

Bingjie Li, Research on the Influence of Network Culture Consumerism on College Students' Firm Cultural Confidence and Countermeasures. Media and Communication Research (2024) Vol. 5: 15-22. DOI: http://dx.doi.org/10.23977/mediacr.2024.050203.

REFERENCES

[1] Ren Peng, Ding Xinye. The negative impact of cultural consumerism trend on the values of contemporary young students and its response [J]. Studies in Ideological Education, 2018, (04):65-69.
[2] Yang Zhangwen. Consumerism in Internet Culture: Representation of Reality, Perspective of Essence and the Way of Diagnosis and Treatment [J]. Studies in Ideological Education, 2022, (01): 91-97.
[3] Collected Works of Marx and Engels: Volume IX [M]. Beijing: People's Publishing House, 2009.

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