Author(s)

Zhang Ziyu ¹

Affiliation(s)

¹ Yonsei University, Seoul, 03722, South Korea

Corresponding Author

Zhang Ziyu

ABSTRACT

This paper collects and analyzes the data of urban residents, football club members and fans, and obtains the insights of football club management, urban planning experts and cultural research scholars. In this way, the interaction between football club and city image is discussed, and the regulatory role of individual characteristics in this relationship is analyzed. The research results show that the football club has significantly improved the city's popularity, reputation and cultural soft power through its success, star player effect and participation in public welfare activities, thus promoting the development of urban tourism. A positive city image has a significant feedback effect on the football club, which enhances the brand value of the club and attracts more resources and support. In addition, the prosperity of urban economy and the richness of culture provide a solid foundation for the development of football clubs. In terms of individual characteristics, it is found that individuals with different gender, age and educational background have different cognition and attitudes towards the relationship between football clubs and city image, and these differences play a key role in regulating the interaction between football clubs and city image.

KEYWORDS

Football club; City image; Individual characteristics; Urban economy

CITE THIS PAPER

Zhang Ziyu, Research on Football Club and City Image. Journal of Sociology and Ethnology (2024) Vol. 6: 6-12. DOI: http://dx.doi.org/10.23977/jsoce.2024.060302.

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