Author(s)

Ma Haitao ¹, Dhakir Abbas Ali ¹, Wangli Ping ²

Affiliation(s)

¹ Lincoln University College (LUC), Kelantan, Malaysia
² People's Daily Online, Beijing, China

Corresponding Author

Ma Haitao

ABSTRACT

In today's information society, short video news, as a new form of communication, rises rapidly with its unique characteristics and advantages. Local relations refer to the complex network and dynamic relations formed by the interaction between different social entities in a specific region, covering the political, economic, cultural and other links. The core feature of local relations is regionality, that is, the subject, content and form of the relationship are closely related to the specific region. The communication form of short video news is mainly manifested in a dynamic picture from 15 seconds to 1 minute, combined with short text description or dubbing, presenting the core content of news events. This form makes full use of the convenience of the mobile Internet and adapts to the fast-paced lifestyle and fragmented reading habits of modern people. Features, short video news has instant, can quickly transmit the latest information. Strong visualization, through the image and sound stereo display of the news scene, and high interaction, users can participate in the secondary dissemination of news through likes, comment, sharing and other ways. For example, the earthquake rescue report on TikTok platform not only quickly conveyed the disaster situation through the short video, but also shows the rescue operation, attracting wide attention and love transmission, highlighting the transmission efficiency and influence of short video news. Based on the perspective of TikTok short video news, this paper discusses its intermediary role in breaking through local relations.

KEYWORDS

TikTok; short video news; local relations; intermediary role

CITE THIS PAPER

Ma Haitao, Dhakir Abbas Ali, Wangli Ping, TikTok research on the intermediary role of short video news in breaking through local relations. Media and Communication Research (2024) Vol. 5: 66-71. DOI: http://dx.doi.org/10.23977/mediacr.2024.050210.

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