Author(s)

Hongxin Wang ¹

Affiliation(s)

¹ Beiijng Ntd Law Office, Beijing, 100013, China

Corresponding Author

Hongxin Wang

ABSTRACT

In the era of increasingly prominent knowledge economy and brand effects, trademark registration is not only an important way for enterprises to obtain market recognition, but also a legal guarantee for maintaining brand image and commercial reputation. As a core element of natural person identity recognition and personality expression, the protection of name rights not only concerns individual dignity and freedom, but also profoundly affects social public order and business ethics. This article will deeply analyze the restrictive conditions and protective measures of name rights in trademark registration, and provide strong support for constructing a scientific and reasonable name rights protection mechanism by introducing classic cases and cutting-edge theories.

KEYWORDS

Name right; Trademark registration; Restrictions; protection mechanism

CITE THIS PAPER

Hongxin Wang. Research on the Limitations and Protection Mechanisms of Name Rights in Trademark Registration. Science of Law Journal (2024) Vol. 3: 180-185. DOI: http://dx.doi.org/DOI: 10.23977/law.2024.030724.

REFERENCES

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