Author(s)

Li Xu ¹

Affiliation(s)

¹ Zhejiang Tourism and Health College, Zhoushan, 316111, China

Corresponding Author

Li Xu

ABSTRACT

By analyzing its strengths, weaknesses, opportunities, and challenges, this study employs a SWOT analysis framework to comprehensively assess the state of rural health tourism in Ganshi'ao, Zhoushan, and proposes targeted optimization measures to support its long-term development. To promote the sustainable growth of rural health tourism, this study emphasizes the importance of brand positioning, infrastructure enhancement, cultural resource integration, and smart tourism applications. The findings also provide policy recommendations for Zhoushan and similar regions, underscoring the need to integrate rural development strategies with health tourism to enhance market competitiveness and achieve sustainable economic growth.

KEYWORDS

Rural Health Tourism; Ganshi'ao; Sustainable Tourism

CITE THIS PAPER

Li Xu, Assessing Rural Health Tourism Development in Ganshi'ao, Zhoushan. Tourism Management and Technology Economy (2025) Vol. 8: 48-54. DOI: http://dx.doi.org/10.23977/tmte.2025.080106.

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