Author(s)

Yuqi Jin ¹, Zhihui Xu ¹, Jingyi Zhang ¹, Yuxia Xi ¹

Affiliation(s)

¹ School of Humanities, Taizhou University, Taizhou, China

Corresponding Author

Yuxia Xi

ABSTRACT

Under the strategic guidance of the country's "coordinated development of material and spiritual civilizations", the empowerment of cultural tourism integration by intangible cultural heritage (ICH) has become a key path to activating the modern value of traditional culture. To build a coordinated development model of "intangible cultural heritage + cultural tourism", Taizhou takes digital protection, immersive experience and reconstruction of the industrial value chain as the core approaches to promote the creative transformation and innovative development of intangible cultural heritage. This article takes Taizhou City as the core research object, focusing on the integrated development of "intangible cultural heritage (ICH) + cultural tourism". It analyzes the practices in the inheritance and protection of ICH, the innovation of cultural tourism integration, and the empowerment of cultural tourism by ICH for high-quality development. The research adopts case analysis and field investigation methods, and discusses based on the current situation of cultural tourism development in Taizhou City, the analysis of ICH resources, and social responses, exploring how to promote the development of Taizhou through the "ICH + cultural tourism" approach.

KEYWORDS

Intangible cultural heritage; Integration of culture and tourism; Living heritage transmission; Digital preservation

CITE THIS PAPER

Yuqi Jin, Zhihui Xu, Jingyi Zhang, Yuxia Xi, Research on Empowering Taizhou Cultural Tourism with High Quality Development through Intangible Cultural Heritage. Tourism Management and Technology Economy (2025) Vol. 8: 68-79. DOI: http://dx.doi.org/10.23977/tmte.2025.080109.

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