Author(s)

Ya Zhang ¹, Xiaoling Li ², Jia Zhang ³

Affiliation(s)

¹ Management Center of Dachang Lake National Wetland Park, Chongqing, 404700, China
² River and Lake Management Affairs Center of Wushan County, Chongqing, 404700, China
³ Chongqing Wushan County Water Conservancy Development Co., LTD, Chongqing, China

Corresponding Author

Ya Zhang

ABSTRACT

Under the deepening implementation of the rural revitalization strategy, green agricultural products serve as the core link connecting ecological protection and rural economic development. Their development quality directly affects rural industrial upgrading, farmers' income increase, and ecological sustainability. Based on the survey data of consumers in Chongqing, this paper systematically analyzes the development characteristics of green agricultural products in Chongqing from three dimensions: consumption cognition, willingness, and behavior. It reveals core issues such as the disconnection between consumption willingness and behavior, weak brand recognition, and insufficient logistics support. Combined with the regional reality, specific suggestions are proposed in terms of consumption guidance, industrial upgrading, brand cultivation, and infrastructure construction. Through data modeling and visual analysis, this paper provides theoretical and practical references for the high-quality development of green agricultural products in Chongqing and the implementation of the rural revitalization strategy.

KEYWORDS

Rural Revitalization; Green Agricultural Products; Consumption Behavior; Influencing Factors

CITE THIS PAPER

Ya Zhang, Xiaoling Li, Jia Zhang, Characteristics and Development Suggestions for Green Agricultural Products in Chongqing from the Perspective of Rural Revitalization". Agricultural & Forestry Economics and Management (2025) Vol. 8: 121-129. DOI: http://dx.doi.org/10.23977/agrfem.2025.080117.

REFERENCES

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