Author(s)

Jiale Ren ¹

Affiliation(s)

¹ Sichuan Conservatory of Music, Chengdu, Sichuan Province, China

Corresponding Author

Jiale Ren

ABSTRACT

Since its launch, the cultural and historical variety show "National Treasure" has attracted widespread attention. It showcases China's culture and history in the form of cultural calling cards and adopts innovative measures for the promotion of museums. Through innovative narrative methods and creative content presentation, it presents this profound and glorious national cultural heritage to the audience. This article will explore the innovative approach of the "National Treasure" program from three perspectives: creative content innovation, diverse narrative innovation, and all-round communication innovation. The program comprehensively explores the value of cultural relics, promotes the dissemination of traditional Chinese culture, and enables the audience to deeply experience the emotional experience brought by cultural relics while providing new directions and ideas for the future development of cultural communication and cultural and historical variety shows.

KEYWORDS

"National Treasure"; Innovation Strategy; Content Innovation; Narrative Innovation; Communication Innovation

CITE THIS PAPER

Jiale Ren, A Brief Analysis of the Innovation Strategies of Cultural Heritage-related Variety Shows - Taking "National Treasures" as an Example. Art and Performance Letters (2025) Vol. 6: 74-83. DOI: http://dx.doi.org/10.23977/artpl.2025.060311.

REFERENCES

[1] [French] Maurice Halbwachs, "On Collective Memory", Shanghai People's Publishing House, 2002 edition
[2] Long Diyong. The Spatial Turn in Narrative Studies [J]. Jiangxi Social Sciences, 2006(10): 61-72.
[3] Cai Qidong. "Culture + Variety Show" Model Leading the New Direction of Cultural Programs Development —— Taking "National Treasure" as an Example [J]. Southeast Communication, 2018(05): 107-109.
[4] Ren Hongyu, Du Wangxin. Innovative Communication and Derivative Effects of Cultural Programs —— Taking "Newly Updated • Palace" as an Example [J]. China Television, 2020(12): 104-106.
[5] Liu Bo, Jiang Xiaoxiao. Path Innovation of Cultural Television Variety Programs' External Broadcasting [J]. China Television, 2021(10): 20-23.

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