Author(s)

Yixuan Huang ¹

Affiliation(s)

¹ Dongbei University of Finance and Economics, Dalian, Liaoning, China

Corresponding Author

Yixuan Huang

ABSTRACT

In the digital era, traditional cultural tourism products fail to meet diversified demands due to standardization, homogenization and single value path, making industry innovation urgent. As a new paradigm, private operation enables the industry to break through by building direct long-term brand-user connections and refining user asset management. This paper focuses on the core variables of cultural tourism products, private domain operation, user experience and traffic realization, analyzes their connotations and dimensions, and explores the intrinsic correlation and influence mechanism, so as to provide theoretical and practical guidance for the digital transformation of cultural tourism industry, and help enterprises innovate their strategies, enhance their competitiveness and realize sustainable development.

KEYWORDS

Cultural Tourism Products, Private Domain Operation, User Experience, Traffic Realization

CITE THIS PAPER

Yixuan Huang, A Review of Research on Netflix Traffic Realization Models in Cultural and Tourism E-Commerce. Tourism Management and Technology Economy (2025) Vol. 8: 174-183. DOI: http://dx.doi.org/10.23977/tmte.2025.080122.

REFERENCES

[1] Zhang Jinhai, Lin Xiang. The construction of online media business model [J]. Modern Communication (Journal of Communication University of China),2012,34(08):92-96.
[2] Yu Guoming, Geng Xiaomeng. "Deep Mediatization: The Ecological Pattern, Value Focus and Core Resources of the Media Industry[J]. Journalism and Communication Research,2021,28(12):76-91+127-128.
[3] Zhang Chi, Huang Shengmin. Rethinking China's brand development[J]. Journalism and Communication Review, 2019, 72(01):62-71.
[4] Peng Zengjun. Journalism and social platforms: The necessity and possibility of going in the opposite direction[J]. Journalist, 2020, (08):73-77.
[5] Xie Yanjun, Yu Jia, Wang Danping, et al. Nostalgia as landscape: Nostalgic imagery and its representation in tourism experience[J]. Tourism Science, 2021, 35(01):1-22.
[6] Ma Xiaolong, Li Weiwei, Wei Nan, et al. Interaction pattern and structural characteristics of international tourism market in China and its neighboring countries[J]. Geography and Geographic Information Science, 2021, 37(03):120-127.
[7] Wu Qianqian. Construction and retention of private domain traffic pool of publishing organizations under new media matrix[J]. Publishing Guangjiao, 2021, (20):66-68.
[8] Xie Yanjun. China's Tourism Development Pen Talk - Paradigm Innovation in Tourism Experience Research[J]. Journal of Tourism, 2019, 34(09):1.
[9] Yan Yanhua. The private domain operation and survival tenacity of small merchants in the digital era-A sociological analysis of technological dividend cashing under the dominance of platforms[J]. Zhejiang Social Science, 2024, (05):87-98+158-159.
[10] Wan Qin, Chen Junjun, Wen Li,et al. Deep Digital Transformation Path of Small and Medium-sized Retailers Based on Private Traffic Operation[J]. Business and Economics Research, 2024, (08):153-156.
[11] Tang Run, Wang Zhengyang, Peng Yangyang, et al. Research on the selection and optimization of traffic realization mode of self-media video platform[J]. Journal of Management Engineering, 2025, 39(03):225-237.
[12] Qu Chuang, Qu Yu, Liu Li. Traffic realization, value creation and high-quality development of China's platform economy[J]. Contemporary Economic Science, 2024, 46(05):62-74+131.
[13] Zhou Yi,Chen Shaohan,Han Sweet. Research on the innovation of ethnic cultural tourism product design under the synergy of digital technology and tourists' perception[J/OL]. Journal of Guilin University of Technology, 1-14[2025-07-15].
[14] Zhao Ruoyi. Cultivation of tourism cultural product design talents under the integration of culture and tourism--Review of Innovative Design and Development Strategy of Tourism Cultural Products [J]. Chinese Journal of Education, 2023, (11):147.
[15] Tang Jun, HUANG Ya-Ping. The Construction of Multiple Systems of Regional Audiovisual Cultural Tourism Products under the Perspective of Integrated Communication--Taking Dunhuang's Practice as an Example[J]. China TV, 2022, (10):68-74.
[16] Sun Jiawei, Zheng Gangqiang, Liu Yuanyu. Analysis of research hotspots and development trend of user experience design for digital products[J]. Packaging Engineering, 2025, 46(08):74-89.
[17] Liu Fengjun, Meng Lu, Chen Siyun, et al. Research on the impact of Netflix live broadcast on consumers' purchase intention and its mechanism[J]. Journal of Management, 2020, 17(01):94-104.

Sponsors, Associates, and Links

---

• Information Systems and Economics
  
  
• Accounting, Auditing and Finance
  
  
• Industrial Engineering and Innovation Management
  
  
• Journal of Computational and Financial Econometrics
  
  
• Financial Engineering and Risk Management
  
  
• Accounting and Corporate Management
  
  
• Social Security and Administration Management
  
  
• Population, Resources & Environmental Economics
  
  
• Statistics & Quantitative Economics
  
  
• Agricultural & Forestry Economics and Management
  
  
• Social Medicine and Health Management
  
  
• Land Resource Management
  
  
• Information, Library and Archival Science
  
  
• Journal of Human Resource Development
  
  
• Manufacturing and Service Operations Management
  
  
• Operational Research and Cybernetics