Author(s)

Jia Xu ¹, Xin Zhang ¹, Qingchen Meng ¹, Chuyi Li ¹, Hanying Zhou ¹

Affiliation(s)

¹ School of Foreign Languages, Taizhou University, Taizhou, 225300, China

Corresponding Author

Jia Xu

ABSTRACT

In the context of urban competition focusing on comprehensive attractiveness, cultural soft power is crucial. This paper studies Haizhou District, Taizhou, exploring how to implement the strategy of "Tai You Yin Li (Taizhou's Attraction)" via its three key cultural resources: Mei Lanfang's opera culture, morning tea culture, and salt tax culture. It analyzes their dilemmas and proposes innovative paths to address these. The goal is to build a cycle where "cultural context nourishes talents and talents feed back the city," boosting Taizhou's attractiveness.

KEYWORDS

Cultural Resources; Talent Attraction; Mei Lanfang's Opera Culture; Morning Tea Culture; Salt Tax Culture

CITE THIS PAPER

Jia Xu, Xin Zhang, Qingchen Meng, Chuyi Li, Hanying Zhou, A Study on the Path of Implementing the Strategy of "Tai You Yin Li" with Cultural Resources in Hailing District, Taizhou City. Tourism Management and Technology Economy (2025) Vol. 8: 184-190. DOI: http://dx.doi.org/10.23977/tmte.2025.080123.

REFERENCES

[1] Zhu Zhiyun. Exploration of the Inheritance and Renewal Development of Regional Culture in Taizhou Old Street [J]. Journal of Taizhou Polytechnic College, 2025 (04): 63-66. 
[2] Zhang Zhaolin. The Safeguarding of Intangible Cultural Heritage and the Production of New Cultural Spaces in Urban Areas: A Case Study of Xuanfu Xiang in Jining [J]. Folklore Studies, 2025 (04):114-122.
[3] Yang Qiaozhen. The Generation Logic, Operation Mechanism and Promotion Path of the Cultural Commissioner System [J]. Journal of Anhui Agriculture, 2025 (53)9: 239-243. 
[4] He Xiaoye, Han Bo. Exploration and Practice of Rural Revitalization Mode Based on"Cultural Innovation + New Craftsmen" [J]. Journal of Hunan Packeging, 2020 (02):99-102.
[5] Cheng Yang, Wang Yongzhao, Liu Xiaofeng. The Extraction and Consolidation of Maker Cultural Elements in Higher Vocational Colleges from the Perspective of Chinese Excellent Traditional Culture [J]. Journal of Xingtai Polytechnic College, 2023(02):94-97.

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