Author(s)

Qin Mingcong ¹

Affiliation(s)

¹ Music College, Capital Normal University, Beijing, China

Corresponding Author

Qin Mingcong

ABSTRACT

This study focuses on the phenomenon of cross-cultural adaptation and digital dissemination of Chinese musicals, systematically exploring their development process, challenges, and prospects. As a comprehensive art form that integrates music, drama, and dance, musical theaters cross-cultural adaptation not only enriches artistic connotations but also promotes cultural exchange. Research has found that in the process of cross-cultural adaptation, Chinese musicals have successfully localized Western classic works by cleverly incorporating local cultural elements, such as the Chinese version of "Cat", which has received widespread praise. At the same time, the rapid development of digital technology has provided new opportunities for the dissemination of musicals. The application of technologies such as online live streaming, short video marketing, and virtual reality has greatly expanded the audience scope of musicals. However, the adaptation challenges brought about by cultural differences, the balance between localization and innovation, and the limitations of talent and resources remain the main difficulties faced by cross-cultural adaptation of Chinese musicals. In the future, Chinese musicals need to continue to deepen cross-cultural adaptation practices, explore more diversified adaptation strategies, strengthen communication and cooperation with the international musical industry, and focus on optimizing digital communication effects and strategies to enhance the international influence and market competitiveness of Chinese musicals.

KEYWORDS

Chinese Musical Theater; Cross-Cultural Adaptation; Digital Communication; Cultural Difference; Localization; Innovation Strategy

CITE THIS PAPER

Qin Mingcong, Analysis of Cross Cultural Adaptation and Digital Communication of Chinese Musical Theatre. Art and Performance Letters (2025) Vol. 6: 84-98. DOI: http://dx.doi.org/10.23977/artpl.2025.060312.

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