Author(s)

Yehuizi Fang ¹, Jian Hu ^1,2, Bofan Chen ³

Affiliation(s)

¹ Lishui Vocational and Technical College, Lishui, Zhejiang, 323000 China
² Hong Kong Polytechnic University, Hong Kong 999077, China
³ Jiyang College of Zhejiang a&f University, Zhuji, Zhejiang, 311800 China

Corresponding Author

Yehuizi Fang

ABSTRACT

This IP image design of the Gangkou Village could create a unique brand culture, and show the personality characteristics of the Gangkou Village, so as to increase the influence of the village, which is conducive to the development of tourism and other economic industries in the village.

KEYWORDS

Gangkou village, IP image design, Elements, Promotion

CITE THIS PAPER

Yehuizi Fang, Jian Hu, Bofan Chen, IP Image Design of Gangkou Village in the Background of Agriculture, Culture and Tourism. Tourism Management and Technology Economy (2023) Vol. 6: 75-79. DOI: http://dx.doi.org/10.23977/tmte.2023.060110.

REFERENCES

[1] Jian Hu, Zhiyan Guan, Chonghua Peng. "Study the Construction of New Countryside in the Impact of Agricultural Landscape". Chinese & Overseas Architecture, No. 03, pp. 128-132, 2018.
[2] Jiaxun Cui, Xingxing Fang, Xinyue Li. "Tourism IP Image Design of Beautiful Fishing Village in Hainan–Taking Xidao Fishing Village as An Example". Design, Vol. 35, No. 12, pp. 136-139, 2022.
[3] Tian Meng, Dan Xu, Niu Zhang. "Analysis of the Fit between Cultural Revitalization and Tourism IP in Baili Azalea Scenic Spot under the Background of Rural Revitalization", Tourism Overview. No.21. pp.133-135, 2022.
[4] Lina Yu, Lei Zhong, "Research on the Design of Cultural and Creative Tourism Products in the IP Era", Packaging Engineering, Vol. 41, No. 18, pp. 306-312, 2020.
[5] Liancheng Street Port Village, Liandu District: a Harbor that Lights Up the Soul, [online] Available: https://mp.weixin.qq.com/s?__biz=MzA5OTIwMjE1Mw==&mid=2651095956&idx=3&sn=b50f52b015d5e3b06a0d734cbd74e383&chksm=8b75c692bc024f
8494436bf75543e368b24f6a20ec3901534c08600406f4d4aa22a9dd8eb54d&scene=27
[6] Lishui, an Ancient Village, is Close to the River. A Hundred Mu Sea of Pink and Daisy Flowers Creates a Romantic World and Becomes a Popular Online Scenic Spot, [online] Available: https://www.163.com/dy/article/HIIUG5A50544JJ9J.html

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