Author(s)

Mengmeng Zhang ^1,2

Affiliation(s)

¹ College of Business Administration, University of the Cordilleras, Baguio, 2600, Philippines
² School of Logistics and E-commerce, Henan University of Animal Husbandry and Economy, Zhengzhou, 450044, China

Corresponding Author

Mengmeng Zhang

ABSTRACT

With the development of social economy and the wide application of information technology, online e-commerce and physical retailers have certain limitations in the distribution process, and retail mode faces huge challenges and opportunities under the concept of diversified consumption. The new retail model of "online+offline+logistics", which is based on the Internet, the Internet of Things, intelligent logistics and artificial intelligence advanced technologies, emerged at the historic moment to promote the reform of people's shopping methods, which improve shopping experience. The diversification of shopping forms and channels will certainly force fresh e-commerce enterprises to upgrade their comprehensive cold chain logistics service capabilities to a higher level. Taking the cold chain logistics development direction of fresh food e-commerce under the new retail model as the subject, explore the collaborative development direction of fresh food e-commerce and cold chain logistics, and solve the urgent needs of new retail fresh food e-commerce enterprises.

KEYWORDS

New retail; Fresh food e-commerce; Cold chain logistics; Collaborative development

CITE THIS PAPER

Mengmeng Zhang, Analysis on Influencing Factors of Cold Chain Logistics of Fresh E-commerce under the New Retail Model. Accounting and Corporate Management (2023) Vol. 5: 51-55. DOI: http://dx.doi.org/10.23977/acccm.2023.050408.

REFERENCES

[1] Jiang H, Wu X, Pan S, Zhang C, Zhu C. Research on optimization of cold chain logistics information system of fresh e-commerce in the context of new retail [J]. Modernization of shopping malls 2021;(12):48-50.
[2] Zheng L, Liu J, Zhou R. Research on the coordination path of fresh e-commerce supply chain under the new retail model [J]. China's logistics and procurement 2020;(21):32-33.
[3] Ma Y. Research on the evaluation system of cold chain logistics efficiency of fresh e-commerce under the new retail model [D]. University of International Business and Economics 2020;DOI:10.

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