Author(s)

Haochen Zhai ^1,2

Affiliation(s)

¹ College of Business Administration, University of the Cordilleras, Baguio, 2600, Philippines
² Henan College of Animal Husbandry Economics, No. 6, North Longzihu Road, Zhengzhou, Henan, 450000, China

Corresponding Author

Haochen Zhai

ABSTRACT

China's cross-border e-commerce is developing rapidly, and the Internet and foreign trade are developing simultaneously. However, with the development of cross-border e-commerce, cross-border e-commerce has also exposed many problems, such as non-standard cross-border e-commerce, unsafe trading platforms and so on. As a result, consumers' trust in cross-border e-commerce enterprises is not high, even in the country, which has a worse impact. In the face of these problems, this paper optimizes the development path of the cross-border e-commerce platform from four aspects: establishing a unified cross-border e-commerce industry specification, strictly controlling the quality of cross-border e-commerce products, improving the comprehensive service capacity of cross-border e-commerce, and improving the efficiency of commodity logistics transportation.

KEYWORDS

Cross-border E-commerce Platform; Research on Development Path; Comprehensive Services

CITE THIS PAPER

Haochen Zhai, Research on the Development Path of China's Cross-border E-commerce Platform. Accounting and Corporate Management (2023) Vol. 5: 56-60. DOI: http://dx.doi.org/10.23977/acccm.2023.050409.

REFERENCES

[1] Song S. Research on the sustainable development path of cross-border e-commerce platform in the context of double cycle [J]. Hebei enterprises. 2021-07-10.
[2] Zhu Y, Jing L. Analysis on the evolutionary path of coordinated development of cross-border e-commerce platforms and traditional foreign trade enterprises [J]. Commercial economy. 2022-08-03.
[3] Lin H, Liu L. Fujian cross-border e-commerce development path and countermeasure research [J]. Journal of Yangling Vocational and Technical College. 2021-09-02.

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