Author(s)

Jia Zhao ¹, Hushinaidi Bin Abdul Hamid ¹

Affiliation(s)

¹ Faculty of Creative Industries, City University, Kuala Lumpur, Malaysia

Corresponding Author

Jia Zhao

ABSTRACT

Beijing Lord Rabbit is an ancient traditional clay sculpture art in Beijing, China. It is an important part of China's intangible cultural heritage. It is famous for its unique image and exquisite craft skills, and is widely used in contemporary Chinese cultural products. Based on Chinese traditional culture, this paper expounds the important position of clay sculpture of Beijing rabbit in Chinese contemporary cultural products by understanding the combination of artistic expression form and modern design concept, combined with the research on the development and brand promotion of Beijing Rabbit cultural products, and plays a research role in promoting the combination of Beijing traditional art culture and contemporary cultural products. It provides reference significance for the modern development of Chinese traditional art.

KEYWORDS

Beijing Lord Rabbit, cultural products, traditional arts

CITE THIS PAPER

Jia Zhao, Hushinaidi Bin Abdul Hamid, The Importance of Beijing Lord Rabbit Sculpture in Chinese Contemporary Cultural Products. Landscape and Urban Horticulture (2023) Vol. 5: 32-36. DOI: http://dx.doi.org/10.23977/lsuh.2023.050106.

REFERENCES

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[4] Beijing News. (2022). Duofu, the first original virtual Beijing cultural mascot, was unveiled. Retrieved from: https:// baijiahao. baidu. com/s?id=1739421827912820781&wfr=spider&for=pc
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