Author(s)

Pingping Pan ^1,2

Affiliation(s)

¹ Lyceum of the Philippines University, Manila, 1002, Philippines
² Quanzhou Vocational and Technical University, Quanzhou, 362000, China

Corresponding Author

Pingping Pan

ABSTRACT

Under the promotion of technological innovation and e-commerce platform empowerment, "fan" consumption has become an important way of consumption, and the marketing of domestic agricultural products fans has also ushered in a window of rapid development. In this context, in the light of the lack of trust in the current fan marketing, the easy selling point and the lack of brand resonance, the low customer price and slow fan conversion, the strategy of "SBE'S" is put forward to realize the depth of powder marketing, strengthen the content marketing construction, strengthen the brand resonance, coordinate the communication, realize the effectiveness of communication, cross-industry alliance and collaborative development, to achieve a new breakthrough in fan marketing, in order to promote the sales of agricultural products.

KEYWORDS

Fan economy, fan marketing, "SBE'S" strategy, cross-industry alliance, China

CITE THIS PAPER

Pingping Pan, Development Problems and Countermeasures of Agricultural Products Based on Fan Marketing Model. Agricultural & Forestry Economics and Management (2023) Vol. 6: 30-37. DOI: http://dx.doi.org/10.23977/agrfem.2023.060305.

REFERENCES

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