Author(s)

Yiqun Ren ¹

Affiliation(s)

¹ School of Economics and Management•UPC, Qingdao, Shandong, 266580, China

Corresponding Author

Yiqun Ren

ABSTRACT

Under the heat of e-commerce economy, the purchase and sale business are gradually migrating to the online platform, and it is becoming more and more important to standardize the accounting treatment of the online sales business. However, the new revenue standard does not give clear guidance, and the practice largely relies on the professional judgment of financial personnel. Therefore, this article takes Bear Electric Appliance Co., Ltd. as an example, focuses on Bear Electric Appliance Co., Ltd.'s online dealer incentive policy, analyses the differences between the accounting treatment of enterprises and the rules and regulations, and explores its economic impact. The article is expected to provide guidance and suggestions for enterprise accounting, standardize enterprise accounting treatment, and offer advice and suggestions for future standard revisions.

KEYWORDS

New Revenue Standard, Online Sales, Bear Electric Appliance Co., Ltd

CITE THIS PAPER

Yiqun Ren, Analysis on the Accounting Problems of Incentive Policies for Online Sales Based on the New Revenue Standard—Taking Bear Electric Appliance Co., Ltd. as an Example. Accounting, Auditing and Finance (2023) Vol. 4: 31-39. DOI: http://dx.doi.org/10.23977/accaf.2023.040205.

REFERENCES

[1] Ministry of Finance. Accounting Standards for Business Enterprises No. 14——Revenue. Finance and Accounting [2017] No. 22, 2017.
[2] Circular of the State Administration of Taxation on the Issuance of Special Red-Letter VAT Invoices for Taxpayers’ Discounts and Discounts (Notice of State Administration of Taxation [2006] No. 1279).
[3] Circular of the State Administration of Taxation on the Collection of Turnover Tax on Part of the Fees Collected by Commercial Enterprises from Suppliers of Goods (Document of State Administration of Taxation [2004] No. 136).
[4] Yuyu Gao, Yunbin Gao. Comparative Analysis of Accounting Income Measurement and Tax Treatment under the New Income Standard. Finance and Accounting, 2018(01):10-14.
[5] Smith, J. R., & Johnson, M. A. (2022). "Navigating the Maze: Accounting Implications of Incentive Policies for Online Sales under the New Revenue Standard." Journal of Accounting Research, 2022(1)1:15-20.
[6] Anderson, L. S., & Thompson, R. D. (2023). "Redefining Recognition: Addressing Incentive Policy Accounting Challenges for Online Sales in the Context of the New Revenue Standard." Contemporary Accounting Review, 2023(2)3:45-60.
[7] White, E. F., & Williams, P. L. (2022). "Unveiling Complexity: A Case Study of Incentive Policy Accounting in Light of the New Revenue Standard." Journal of Advanced Financial Reporting, 2022(1)2:30-40.
[8] Chen, Q., & Lee, W. Y. (2023). "Shaping Online Sales Strategies: Accounting for Incentive Policies under the New Revenue Recognition Regime - Lessons from Bear Electric Appliance Co., Ltd." International Journal of E-commerce Accounting and Taxation, 2023(3)4:55-70.
[9] Martin, R. A., & Davis, K. J. (2022). "Revamping Revenue Recognition: Analyzing the Implications of New Standards on Incentive Policies for Online Sales." Journal of Modern Accounting Insights, 2022(2)1:25-35.
[10] Baker, C. D., & Turner, E. M. (2022). "Revolutionizing Revenue Recognition: Insights into Incentive Policy Accounting for Online Sales within the Framework of the New Revenue Standard." Advances in Financial Reporting and Analysis, 2022(2)2:50-60.
[11] Wilson, H. G., & Reed, L. B. (2023). "Navigating Change: A Comparative Study of Incentive Policy Accounting for Online Sales under the New Revenue Standard." Strategic Finance and Accounting Review, 2023(1)3:10-22.
[12] Adams, R. P., & Lewis, S. M. (2022). "Adapting Incentive Policies for Online Sales: Insights from the New Revenue Standard." Journal of Financial Reporting, 2022(2)1:30-45.
[13] Foster, E. L., & Hughes, M. A. (2023). "Exploring Online Sales Incentives under the New Revenue Standard: A Comparative Analysis." Contemporary Accounting Insights, 2023(1)2:15-30.
[14] Turner, L. M., & Wright, K. J. (2022). "A Case Study Approach to Addressing Accounting Challenges in Online Sales Incentive Policies." International Journal of E-commerce Accounting, 2022(3)4:60-75.
[15] Ministry of Commerce Bulletin: China's Online Retail Market and Service Outsourcing in 2021 And Answers to Questions about the Historic Breakthrough in Sino-Russian Trade in 2021.

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