Author(s)

Ting Lu ¹, Muqing Li ²

Affiliation(s)

¹ Sunwah International Business School, Liaoning University, Shenyang, Liaoning, 110136, China
² Asian-Australia Business College, Liaoning University, Shenyang, Liaoning, 110136, China

Corresponding Author

Ting Lu

ABSTRACT

With the development of the new era, the platform economy has become an important force to promote circulation, smooth circulation and promote the development of the real economy. In the Party Central Committee on the "new countryside", "Internet +" policy of the implementation of the policy as well as the 20th "rural revitalization" policy of strong support, e-commerce platforms and Internet enterprises to promote rural agricultural development has gradually become a new wave of agriculture. The development of e-commerce platforms and Internet enterprises to promote rural agriculture has gradually become a new trend in agriculture. In this context, the market-oriented operation mechanism of the platform economy to promote the development of agricultural assistance is a brand-new exploration of the mode of agricultural assistance in the new era. This paper mainly takes the platform "Xiangping Erqingtian Farming Assistance" as an example, focusing on the problems faced by the platform economy in the development of underdeveloped rural areas, the targeted exploration of solutions to the problems based on the perspective of the platform economy, and the results of the development of the platform economy to promote the cause of helping farmers.

KEYWORDS

Platform Economy, Farming Assistance, Internet +, agricultural brokers

CITE THIS PAPER

Ting Lu, Muqing Li, The impact of platform economy on agricultural assistance. Agricultural & Forestry Economics and Management (2023) Vol. 6: 38-41. DOI: http://dx.doi.org/10.23977/agrfem.2023.060306.

REFERENCES

[1] Qianwen Lu. "Agricultural Platform Economy: Typical Cases, Mechanisms, and Development Strategies" [J]. Journal of Northwest A&F University (Social Sciences Edition), vol. 18, no. 5, pp. 63-71, 2018. 
[2] Shaoyong Sun, Wei Zhou. "The Logic, Dilemma, and Strategy of Promoting Rural Economic Revitalization through Platform Economy" [J]. Journal of Northwestern University (Philosophy and Social Sciences Edition), vol. 53, no. 5, pp. 162-173, 2023.  
[3] Renwu Tang, Zhidong Ma. "The Internal Mechanism, Implementation Path, and Countermeasures of Platform Economy in Promoting Common Prosperity" [J]. Research on Governance Modernization, vol. 39, no. 4, pp. 31-40, 2023.
[4] Gebing Sun, Xin An. "Internet platform economy, technological innovation capability and industrial structure optimization and upgrading" [J]. The 18th (2023) China Management Annual Conference and the 10th Anniversary Seminar of the "the Belt and Road", pp. 626-641, July, 2023. 
[5] Promoting Common Prosperity through Platform Economy: How to Be Feasible and How to Be Feasible, [online] Available: http://kns. cnki. net/kcms/detail/11. 5181. tp. 20230724. 1001. 004. html.

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