Author(s)

Chen Fengcai

Corresponding Author

Chen Fengcai

ABSTRACT

In the era of big data, China's sports industry is facing opportunities: digging and analyzing big data to create more value for the sports industry; promoting the sports industry cluster to innovate and develop synergistically; speeding up the process of scientific and technological sports industry. Challenges: a shortage of senior data management and development manpower; difficulty of data storage; insufficient depth of data digging; user information and privacy leakage; foreign compentence with multinational companies for the domestic enterprises. Some countermeasures are put forward, such as solving the problem of sports big data storage, improving the ability of big data processing and service, introducing advanced data processing manpower, building scientific research team, protecting personal privacy, and doing a good job of sports industry collaborative innovation research.

KEYWORDS

Big Data, Storage, Mining, Sports Industry