Author(s)

Zeng Sumei

Corresponding Author

Zeng Sumei

ABSTRACT

Currently, with the rapid development of social economy, and the deepening of global economic integration, trade between countries gradually thrives. In fact, the trade contacts between eastern and western countries are gradually thorough. Besides, the development of economy gradually improves people's living level. People are more eager for a luxury brand and their consumption ability also gradually improve, but there are some differences in the luxury brand management form between different countries. Based on this, this paper will reveal luxury brand differentiation in management and innovation as the research object. Luxury brand, brand differentiation and differentiated management related concepts are expounded, and the bilateral luxury brand management present situation has carried on the brief analysis, based on the luxury brand management of the differentiation of native luxury brand management in China. This essay is to put forward the innovation strategy, to expect to provide certain innovation strategy for the development of China's luxury, at the same time, and provide references for Chinese luxury brand differentiation management.

KEYWORDS

Luxury brands, Differentiated management, Differentiated innovation