Author(s)

Cong Yongzhu, Zheng Yanbing, Li Jingbo, Lu Hongyu

Corresponding Author

Cong Yongzhu

ABSTRACT

With the development of science and technology in the world, the Internet is strongly involved in people's life and learning, and some information platforms and self-media tools become necessary in daily life. The rapid development of self-media technology provides a new environment and good opportunities for the development of campus culture. It also has a certain impact on the values and behavior of today's college students, and has a profound impact on the construction of campus culture. As we all know, self-media is popular for its powerful openness, interactivity, timeliness and convenience. It has a far-reaching impact on college students' life, learning, thinking and interpersonal communication. It also brings opportunities and challenges to the construction of campus culture in China. In the era of self-media, only relying on the campus culture and reintegrating the old and new media, can we build an excellent campus culture.

KEYWORDS

Self media, University, Campus culture, New path