Author(s)

Bai Yuntao, Li Yingchun

Corresponding Author

Li Yingchun

ABSTRACT

Counselors are important implementer of ideological and political work in colleges and universities, which have a great impact on the healthy growth of college students. Under the new normal situation, some new characteristics have appeared in the ideological and political work of college counselors, and some problems have been encountered in the innovation of the ideological and political work of college counselors. It is necessary to clarify the new orientation of the current ideological and political work and promote college counselors to better carry out the ideological and political work.

KEYWORDS

New normal, College counselors, Ideological and political work, Innovation