Author(s)

Liu Fang, Yang Shuyuan

Corresponding Author

Liu Fang

ABSTRACT

As an important part of enterprises ‘production and operation activities, the effect of financial decision-making affects the development of enterprises. With the advent of the information age, big data has also brought tremendous challenges to the financial decision-making of enterprises. In order to provide better decision support for enterprise financial management, it first needs to understand what changes and impacts the big data environment has brought to enterprise financial decision-making, find out the opportunities and challenges in the process of applying big data at this stage, and put forward targeted measures for financial decision-making in the era of big data, so as to bring positive impact on the development of enterprise financial decision-making.

KEYWORDS

Financial decision-making, Big data era, Enterprise, Challenges, Countermeasures