Author(s)

Yuanqi Li

Corresponding Author

Yuanqi Li

ABSTRACT

The Harvard analytical framework consists of four parts: strategic analysis, accounting analysis, financial analysis, and Prospect analysis. Compared with traditional analytical methods, Harvard analytical framework has great advantages. It is not only limited to traditional financial analysis but also predicts the future development of enterprises and plays a certain role in strategic decision-making. Because of this, Harvard analytical framework is widely used and trusted by enterprises. In 2013, all Internet companies experienced a cruel year. However, with the aggravation of traditional enterprises and the obvious trend of integration, Internet enterprises have been waiting for a bright future. Therefore, based on the financial situation, internal and external environmental factors and other considerations of P Information Technology Co., Ltd., from the perspective of the Harvard analytical framework, a comprehensive strategic analysis, accounting analysis, financial analysis, and prospect analysis will be carried out to analyze the company.

KEYWORDS

Harvard Analytical Framework, Internet Enterprises, Financial Analysis