Author(s)

Lu Wang

Corresponding Author

Lu Wang

ABSTRACT

With the arrival of data-driven era, many large-scale enterprises in the economic transition period have suffered unprecedented impacts. Traditional enterprises with large scales have a serious overcapacity phenomenon, and they have encountered double dilemma of profit decline and financing difficulty. However, the Internet companies are against the current. The number of enterprises has grown linearly, and the development momentum is very rapid. This thesis uses the Harvard analytical framework to conduct a comprehensive analysis of Baidu. The SWOT analytical method is mainly used in the strategic analysis level. The accounting analysis mainly analyzes Baidu’s balance sheet and profit statement. The financial analysis mainly analyzes from two aspects of solvency and profitability. The prospect forecast mainly carries out analysis from the future possible threat and opportunity two angles. Analysis demonstrates that, at the strategic level, Baidu on the one hand should guarantee the long-term reputation of enterprise; on the other hand, it should also focus on the development of technology. From the perspective of accounting and finance, Baidu ought to improve its short-term solvency and carry out targeted scale expansion, avoiding unnecessary waste of resources.

KEYWORDS

Harvard Analytical Framework, SWOT, operation and management