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Study on the Motivation and Influencing Factors of Family Tourism Decision-making in the Early Stage of Empty Nest——From the Perspective of Adult Children

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DOI: 10.23977/emsd.2019.023

Author(s)

Chengfeng Gao, Qi Zhao, Zhicheng Hu and Minghong Wei

Corresponding Author

Chengfeng Gao

ABSTRACT

This paper explored the motivation and influencing factors of family tourism decision- making from the perspective of adult children. Through the in-depth interviews with 18 college students, this paper collected text data and constructs a conceptual model based on grounded theory, which extended the tourism decision-making literature to the family life in the early period of empty nest, provided a reference for tourism marketers to target this market segment.

KEYWORDS

Family tourism, grounded theory, empty nest family, motivation

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