Author(s)

Zhitan Feng, Juan Du

Corresponding Author

Zhitan Feng

ABSTRACT

Rural e-commerce should use network resources to serve rural construction and development. It is an important platform connecting county, town and agriculture. Rural e-commerce needs and brings information and mobile construction to “Taobao Village”. The representative e-commerce platform is booming. Many e-commerce platforms such as Taobao, Jingdong, Suning and Jieduoo compete for the rural market. Rural e-commerce has become an important way to increase farmers' income, improve rural industries and raise farmers' consumption levels. This paper mainly analyzes the distribution mode of rural e-commerce, and analyzes the cost of rural e-commerce terminal distribution. With the increase of quantity, the cost of self-built logistics of e-commerce is decreasing, while other logistics costs are rising, but whether it is electricity Commercial enterprises self-built logistics centers or third parties to undertake terminal distribution tasks, can not be separated from the support of policies, the quality of rural personnel. Therefore, measures were proposed to encourage e-commerce enterprises to go to the countryside, establish experience centers, establish uplink channels, develop third-party logistics, strengthen infrastructure construction, increase training, and improve the level of rural electric merchants.

KEYWORDS

Rural e-commerce, terminal distribution, cost analysis