Author(s)

Qiang Wang

Corresponding Author

Qiang Wang

ABSTRACT

In the context of the “Healthy China Strategy”, “leisure” has become an important element of people's daily life, and various healthy leisure sports are gradually entering the lives of the broad masses of the people. This paper mainly expounds the content of "Healthy China Strategy" and the connotation and structure of the leisure fitness industry. It uses the methods of literature, questionnaires, inductive deduction and logic analysis to develop the current sports fitness and leisure industry in China. There are problems to explore and analyze. Finally, aiming at the problems existing in the development of China's sports fitness and leisure industry, taking the leisure and fitness enterprises in Sichuan Province as an example, the paper proposes to implement the collaborative innovation strategy of fitness and leisure industry clusters, implement the PPP mode of fitness and leisure industry development, and strengthen the construction of outstanding talents in the fitness and leisure industry. Promote the in-depth integration and development of fitness and leisure and other industries to promote the development of China's fitness and leisure industry.

KEYWORDS

Healthy China Strategy, Sports Leisure Fitness Enterprise, Development Research