Author(s)

Yiwen Lin

Corresponding Author

Yiwen Lin

ABSTRACT

In recent years, with the rapid development of the Internet in China, e-commerce platforms have become an important way for people to conduct transactions, among which the e-commerce platforms for agricultural products are the most popular. At present, domestic and foreign researchers have carried out in-depth research into the supply chains of agricultural products on e-commerce platforms, but there are still many problems to be solved. This paper compares the profitability of two-stage, three-stage, and four-stage supply chains by establishing a model. In addition, based on the current development of China’s e-commerce platforms, this paper analyzes the problems existing in the e-commerce platforms for agricultural products, and then proposes possible optimization strategies.

KEYWORDS

E-commerce platforms, agricultural products, the supply chains of agricultural products, optimization strategies