Author(s)

V.V.Velikorossov, Y.M.Bryukhanov, M.I.Maksimov, S.A.Filin, V.A.Kozlov1, A.K.Khudaibergenov

Corresponding Author

V.V.Velikorossov

ABSTRACT

The main disadvantage of the existing national organizational and economic mechanism for bringing innovations to the market is the discrepancy between investors' motives and fast turnover of the nomenclature, shortening the life cycle of goods and services. From the standpoint of the manufacturer, it takes time to form a critical mass that covers the expenses of innovations. The longer the innovation life cycle, the greater the income the manufacturer receives and the higher the return on investment. The stage of transition from the seed stage to scaling is insufficiently funded. To change the situation, we need forms of investors' motivation based on the interests of integrated consumers in conditions of pyramidal integration.

KEYWORDS

Integrated Consumer System, Motivational Mechanism, Introduction of Innovations to the Market, Value of the Technological Cluster