Author(s)

Huijuan Ma, Yihao Duan and Peng Nai

Corresponding Author

Peng Nai

ABSTRACT

Artificial intelligence, as an emerging technology, based on human thinking, adding algorithms, equations, programming languages, etc. to form a new operating system. It can solve problems more accurately and correctly without interference from external factors. This brings practical necessity for artificial intelligence to participate in the financial market as an activity subject. But if artificial intelligence enters to the financial market, as the main body participates in financial activities, the advantages and disadvantages coexist. The entry of artificial intelligence into the financial market enables efficient processing of information, scientific decision making, accurate and objective judgment of risk and forecast the funds and the stock market. But it also brings financial risks and loopholes that affect data security. The results of artificial intelligence processing financial activities are not so creative that financial markets are difficult to improve. At the same time, artificial intelligence as the subject to participate in the financial market is also likely to cause a large number of unemployment in the financial market. Therefore, we need to explore the development direction of artificial intelligence as the main body of financial market activities. The main methods are: developing data governance capabilities, improving the security of artificial intelligence to participate in financial markets, and increasing the financial specialization of artificial intelligence to serve the financial market better. Rationally adjust the relationship between artificial intelligence and traditional financial practitioners to prevent the sudden arrival of financial unemployment.

KEYWORDS

Financial Market, Artificial Intelligence, Practical Necessity, Analysis of Advantages and Disadvantages, Development Direction