Author(s)

Junxiao Wu, Tao LIN

Corresponding Author

Junxiao Wu

ABSTRACT

The cultivation of tourism management professionals in the context of moral values establishment and people cultivation has a close relationship with society, schools, families, and students themselves. Whether it is the relationship between teachers and students, the inspiration and guidance given by parents to their children or the evaluation of tourism professional ethics by public opinion, it will have a subtle influence on the cultivation of tourism management professionals.

KEYWORDS

Moral values establishment and people cultivation, Tourism management professional, Talent training