Author(s)

Jia LI

Corresponding Author

Jia LI

ABSTRACT

College students are the backbone of society in the future, and their public welfare literacy directly affects the development of public welfare undertakings. Based on the effectiveness of ideological and political education, this article investigates and analyzes the current status of public welfare literacy in colleges. The results show that ideological and political education in colleges can enhance college students’ awareness of public welfare, promote college students’ recognition of public welfare and participation in public welfare, and make the participation of public welfare activities more sustainable. Secondly, this article analyzes the necessity of improving the public welfare of college students from the perspective of the effectiveness of ideological and political education, and proposes the improvement path from five aspects: public welfare cognition, emotion, will, ability and behavior.

KEYWORDS

Public welfare literacy, Ideological and political education, Effectiveness